The original Digital Thanatologist.
Where healthcare, enterprise technology, and human dignity meet.Explore how end-of-life readiness became a category of one.
From critical projects to life's hardest one.
End-of-life planning is one of life's hardest conversations, I know, I experience it through my customers every day. It's the conversation most people avoid. A will or initial estate documents, even a good one, is not the whole plan: it rarely accounts for the digital life we now live. The accounts, devices, and identities that don't simply pass on.
With a background spanning healthcare, enterprise technology, project management, data governance, and risk, Niki built a category-defining practice at the intersection of life planning, AI, and human dignity. She treats end-of-life readiness the way she'd treat any critical project. Your plan is broken into clear, actionable steps rather than left as a taboo.
That thinking became ENDevo and My Final Playbook: a legacy-readiness platform organized around the four domains people must plan for legal, financial, physical, and digital. Paired with AI-powered tools with compassionate human guidance.
Why she does this.
To normalize the conversation around death, dying, and end-of-life planning. We help turn complex decisions into clear, actionable steps backed by modern tools, so people can live fully and die ready.
A world where preparing for the end of life is a normal act of care, not one we avoid. A place where everyone carries the peace of mind of being ready, for themselves and the people they leave behind.
The warmth that makes a heavy topic feel human.
Death doesn't have to be cold. Meet, Jesse L. Bones. The signature character and friendly guide across Niki's world, is the warmth that makes a hard subject approachable. The skeleton who reminds you that planning for the end is really an act of love for the people you'll leave it to.
It's the thing nobody else in this space has: a brand that can talk about dying and still make you smile.
